NASCAR grape tomatoes?

[photo by gail on the web]

Cross-marketing gone weird.

I was about to make a salad, and did a double-take on the cellophane. NASCAR? Why would NASCAR put their branding on produce? Is there a product tie-in between vegetables and car racing? Did I buy into a subliminal message that the glamorous lifestyle of race car driving is just a tomato away?

Here's what I found:

Courier Post Online - February 21, 2005
Maybe NASCAR is looking for Mr. Goodwrite